Nuts ‘N More Middle East Expansion – never in my wildest dreams would I have imagined we would go global.
Not a travel ban, a 14-hour flight, or a 2-hour delay on a layover was stopping the Nuts ‘N More team and I from visiting our partners in the Middle East.
I have to admit, I’ve got a soft spot for Kuwait because, at the time (2013), it was the furthest PO (purchase order) I had ever received. 6,165 miles away! To me, that was fricken nuts! I mean, when I found out, my first thought was, “Kuwait? Wait, like Gulf War – Kuwait? Whoa!”
Who would have known that it was the first of hundreds of orders we would send to that region. Today, 4 years later, there are no signs of slowing down. With distribution into Oman, Kuwait, Saudi Arabia, Bahrain, Qatar and the UAE, this region is one of the fastest growing in the world for a multitude of industries. Especially – high protein peanut and almond butter!
Dubai is no longer the furthest city in which Nuts ‘N More can be purchased, but that didn’t take away from the awesome experiences we had while visiting. Getting a chance to meet with our partners, visit wholesale distributors, retailers, and spending time with the locals learning about their heritage and deeply rooted culture, was a priceless experience.
In part, it is because of places like Dubai and all of our other international locations that our brand has been able to expand as rapidly as it has. It is my hope that one day I will be able to visit all of the countries that carry our spreads and thank them in person.
So, what’s next for Nuts ‘N More?
The Nuts ‘N More Middle East Expansion was just the beginning! China, Japan, Singapore? I guess you’ll have to grab your jars of hazelnut butter, sit tight and watch!